The reason most business owners fail on YouTube (and how to fix it)

Yesterday, I opened my YouTube for Business Owners Academy.

It’s a 6-month program where I'll personally be helping a small group of established business owners build YouTube channels that actually drive leads.

I've gotten a few questions about how the program works, so I wanted to address them here directly.

But first, let me tell you the most important thing I've learned from working 1:1 with hundreds of business owners on their content…

Most business owners fail at YouTube because they're playing the wrong game.

They watch videos from creators with millions of subscribers. They study what works for influencers and entertainers. They follow advice designed for people trying to go viral.

Then, they wonder why it doesn't drive leads to their business.

Here's the thing: YouTube for creators and YouTube for business owners are two completely different games.

Creators optimize for watch time, subscriber counts, and AdSense revenue. They need millions of views to make money. They’re playing a media game.

Business owners optimize for trust, authority, and lead generation. You don't need millions of views. You don’t actually even want millions of views. What you need are the RIGHT viewers — and a system that turns them into clients and customers. You’re play a conversion game.

Different goals. Different metrics. Different playbook.

It’s apples and oranges at every level.

This is why I was forced to build YFBO.

When I started, I couldn’t find a proven playbook for the business owner YouTube game.

I studied all these other gurus, but they were helping people that wanted to become full-time YouTubers and didn’t have businesses.

I even took Paddy Galloway’s program and was paired with 4 other gaming channels on day 1.

It didn’t help me at all.

And btw, I think Paddy is awesome, his program just wasn’t designed for my specific needs. 

That’s why I had to go back to basecamp and figure out a different way up the mountain...one that actually drove leads and didn’t make me spend 40 hours/week making videos.

And so I did.

YFBO is the complete system I built to go from 0 subscribers to 300,000+ in 14 months — while generating millions in revenue.

It’s my turnkey Ideas & Packaging, Production, Growth, Monetization & Scale Systems. Plus the exact checklists, SOPs, and workflows my team uses so that I personally only have to spend 5 hours per week (they handle the rest).

$4,997. The full system. All my funnels. All my frameworks. Everything I’ve learned.

If you're disciplined and analytical, this is everything you need to solve YouTube on your own.

But I know that most people want more than just the answer key.

They want me personally to help them avoid all the potholes and solve roadblocks when they do inevitably arise.

This is why I added the Academy component.

Not only is the Academy literally me stepping though every stage with you, individually analyzing your channel, answering all of your questions, breaking down your videos live weekly with others…but also, I’ve brought on experts in every area (Strategy/Ideas, Thumbnails, Editing, Monetization) to provide even more firepower.

I’ll be the first to admit, the Academy is not for everyone.

I’m giving so much personalized attention that we just can’t expand the group beyond a certain size.

So if you like the way I think, and you want me to be the one looking at your work to help troubleshoot and proactively avoid mistakes, you’re who the Academy is for.

This is exactly what the Academy includes:

• Weekly Q&A Call (Tuesdays, 12:30pm ET) — Bring any question. Strategy, positioning, analytics, monetization, hiring — I'll personally answer it live. No question is off-limits. I’m there until every question is answered.

• Weekly Hot Seat Call (Thursdays, 12:30pm ET) — Submit your ideas, thumbnails, scripts, or videos. I'll personally review them and tell you exactly what to fix before you post. This is where you stop guessing and start knowing.

• Direct Access to My Team — The same Ideas Strategy, Thumbnail Design, and Editing experts I use to run my channel. You can get their eyes on your work as well.

• Private Discussion Forums — Async access when you need quick answers between calls. Post a thumbnail, get feedback. Ask a question, get help. From me, my team, and a community of business owners doing the same thing.

• Exclusive Network of Business Owners — This isn't for aspiring creators or hobbyists. Everyone inside is an established business owner building YouTube as a lead generation asset. The quality of conversations, the connections, the accountability — this alone is worth the investment.

• Live 2026 Strategy Workshop — I'll walk you through the exact prioritization framework I use to plan my content calendar. You'll leave with total clarity on what to focus on for the next 6 months.

This is $6,994 today, then $1,997/mo for 5 months.

And btw, the reason the program is 6 months long, is because that’s 24 weekly reps. From experience, this is about how long it’ll take for you to get in a rhythm, master the material, and be ready to graduate out.

Mr. Beast says you need 100 videos to see results. I think you can get it done in 24. If I could have done it in 8, I would have done it in 8, but that’s just not enough live reps with me to close the gap.

So which one should you choose?

Blueprint Only — You want the best playbook in the world designed specifically for business owners. You're self-directed. You'll execute, iterate, and learn as you go. The system is complete — you're ready to run it.

The Academy — You want the right playbook plus an immediate feedback loop and personal access to me. You want to collapse the timeline. You want someone to catch your mistakes before you make them. You want to de-risk your reps. You want to be in a room full of business owners playing the same game.

The Blueprint gives you the system.
The Academy gives you the feedback loop that makes it work faster.

Join here: https://kallaway.co/youtubeacademy

This offer closes Thursday, February 6th at 11:59pm PST.

After that, the Academy is gone. The weekly calls, the team access, the community — gone.

P.S. If you've tried YouTube before and it didn't work — you were probably playing the wrong game. The Blueprint is the right game. The Academy makes sure you play it the right way. Join here.

If you have any questions at all, I’m an open book. Reply to this email and I’ll answer anything!