The great eduslop epidemic

Eduslop is the term for “educational” content with zero educational value.

It’s the fruity pebbles of content masquerading as whole foods, literally rotting our brains as we consume it.

You’ve seen it. I’ve seen it. And you’re probably wondering…“how is this content possibly getting any traction?”

We’ve got:

• 40 names of things (listed rapidly on the screen)

• 16 viral hooks (rapid fire list)

• Good, Better, Best

• (My personal favorite) Monday, Tuesday, Wednesday, Thursday…

All of this content is junk food for the brain that has no positive impact on trust accrual, lead gen, or revenue capture.

But people make it, because they see others making it, because they see others making it, etc.

It’s an eduslop factory all the way down.

If you care about building authority in a niche, and actually want dollars to come out of your content, I’m begging you to stop making eduslop.

People buy from you when you accrue trust directionally towards your offer frame. Trust comes from applying and sharing nonobvious insights, stories, or perspective.

If you want me to buy, I need to watch your video and believe that continuing to watch more will get me closer to the outcome I want.

When you list words at high speeds with zero incremental insight applied, trust does not accrue and leads will never convert.

Views may come to these formats because the bottom of the pyramid is always bigger than the top, but those are junk food views that will not help you build a business.

So what should you do instead?

We are shifting from the era of educational to application.

As my manager Jake puts it, we are going from tell me to show me. People have been told to death and want something different.

The content that will have the highest view/dollar ROI, are formats where you can both demonstrate and apply your unique ability. These include formats like:

• Live builds and breakdowns (where you show the process of actually applying the framework to get the given result)

• Scenarios and hypotheticals (where you pick a fictitious client or scenario and demonstrate how you would apply your expertise)

• Case study recaps (where you take a real case study that you achieved and break down how/why it worked)

• Show and tell (where you first show something you did and then help explain why it matters)

The reason you’re seeing these “builder review” formats work so well on YouTube from people like Hormozi, Cole Gordon, Jeremy Haynes, is because they have figured out that applying their expertise in real-time is the fastest way to build trust at scale.

To be clear, these videos get less views, but drive far greater trust accrual (which is what actually matters).

This same phenomenon will happen on short-form in all niches, but it will show up in different formats.

The takeaway is very simple: If you want to actually accrue trust (and drive leads/sales from your content), only pick topics and make formats where you can apply your unique expertise and perspective.

Remember…views ≠ dollars

PS - If you want to work with me to install my personal brand growth system (My results: 60K+ followers, 30K+ emails, $100K+ revenue in first 3 months), reply back with “System” (limited spots left)