I built a Text Hook Machine that writes banger text hooks every single time

I’ve spent the last 2 months building AI content workflows to speed up the creation process.

I’m obsessed with this intersection…AI x Content.

Here’s my latest AI workflow for generating proven text hooks that crush every time.

Most people don’t know this, but the most important part of your hook isn’t what you say (spoken hook), it’s what you show on screen (text hook).

Reason: The viewer can visually lock in on certain words in the text hook faster than they can hear and comprehend the spoken hook.

Tl;dr…solve your text hooks and the videos go kaboom.

So to make this easier, I built this Claude skill using the Sandcastles MCP that does the following:

• It scans your watchlist (top competitors in niche) in Sandcastles and pulls in the top 100 best outlier videos from the last 6 months

• It extracts all of the text hooks into mad-lib formats and proven power words/phrases

• It builds a performance-weighted database of each (text hook formats & power words)

• When you feed it a topic, it will write you 3 new text hooks (with data-backed explanations for why it recommended the formats/power words it did)

• (Optional) You can set a scheduled task for Claude to scan each morning for new outliers published from your competitors to automatically add to the database

So this is a self-improving text hook generation machine, backed by data!

If you want to set this up for yourself, here are the instructions: LINK

Keep going 🫡

PS - We built the world’s best collection of top short-form video examples (across formats, visual hooks, editing styles and signature series)

PSS - If you want to see my latest super deep dive into The Psychology of Killer Hooks, click here