How 2 business owners 10x'd their views with one simple fix

Twice per week, I get on a live call with 20-30 business owners and review their videos.

I watch live with sound, identify the critical constraint preventing their content from exploding, explain how to fix, and send them on their way.

This exercise is incredibly valuable for everyone on the call.

For me, it allows me to 20x the volume of content examples that I ingest into the pattern matching into my brain. This compounds my learning at a faster rate than most in the space.

For all the business owners watching, they get to extract the 3-5 tactics from their own video, and also 10-15 other tactical improvements I recommend to others.

This is why the people in SFA get insane results.

I wanted to share 2 recent lessons we’ve uncovered on the past couple calls in hopes of giving you something to apply to your next video.

Each of these lead to a 10x+ outlier from the business owners previous baseline views.

1. Travel Creator in Mexico City

Talia is a journalist and travel creator curating luxury hotels and restaurants in Mexico City.

Before starting in SFA, she was averaging around 3-5K views per video.

Here are 3 of her last 11 videos after working with me.

For Talia, she was already a natural storyteller, but her biggest constraint was formats that were easily consumable to a broader slice of her target audience.

She had the narrower content nailed (premium hotel review videos), but we needed to complement with something a bit broader to drive more awareness to the account.

We identified the best fit format that would be easy for her to make (while still accruing trust from luxury hotels and her target viewer avatar).

She’s been mixing these in with her narrower videos and the account is ripping.

2. Dating Coach For Minority Men

Ravi started SFA having made zero videos before.

His first few, before consuming the curriculum, were getting literally 200 views.

When he started, his only goal was to find a way to get a single video with 10,000 views.

He’s only 3 weeks in, and here’s where we’re at…

For Ravi, his biggest constraint was first topic selection and then hook clarity.

As soon as I explained how to approach each of these on the call, immediately his viewer floor increased, he got the first outlier, and things started clicking.

We have dozens of stories like this that happen every month because of the Live Hot Seat Video Reviews.

Whether it’s my direct feedback on your video or the ricochet knowledge from hearing me review others, you’ll get a ton out of it.

If you want help scaling your content, this is one of the highest ROI bets you could make because of the speed of learning.

PS - Comment “Scale” if you want to work with me 1:1 to scale your content like Talia and Ravi (limited spots left)