Short Form Launch is open (closes October 25)

Short Form Launch is officially open. You can reserve your spot here.

Here's why I built it and why I’m so excited about launching…

When I first started making content, I used to spend 8+ hours making a single short-form video.

Only to post it and watch it flop...over and over.

I hated this feeling more than anything. And if you’ve been there, you know exactly how frustrating this is.

My problem was that I was totally guessing what might work, and so every video felt like a huge gamble with my time.

If my video didn’t hit, the entire day felt like a complete waste.

What I eventually figured out is that every short-form video is built from the same six components...and once you know which types of each work in your niche, you can build a content system that produces winning videos much more often.

It turns out content, just like most things, is extremely formulaic if you know how to approach it.

I've spent the last 18 months teaching business owners this exact content philosophy and system (it's worked better than I expected).

This is the exact playbook I personally use to post to 2M+ followers every single day.

Short Form Launch is the speedrun version of this content system...you can learn the whole thing in just four weeks, solidified with me on a live weekly call, and posting your next 10 videos through it.

By Monday, November 23, you'll have ten videos posted using this system, the data on each one, and the content system to make your next 100 without guessing.

If you've never been able to start posting, this is the perfect launch program for you.

And if you’re already posting but want to be scaling significantly faster, this program is all you’ll need to launch into the next level of growth.

The proof it works: This is the exact system I ran from zero to 100K+ followers on a fresh account this year, and the one members like Henry (furniture store owner, never posted content before March, 75K+ followers now) and Charlotte (brand new account in 2026, several videos 1M+ views) ran with me.

What you get in SF Launch:

• 25 daily lessons, 20 to 30 minutes each (wherever AI saves time, I run my entire AI workflow on screen)

• Five live calls with me, a kickoff and four group sessions on ideas, hooks, production and strategy (short instruction, then questions that apply to the whole group, all recorded)

• The Claude skills and workflows I use, yours to keep, plus a month of Sandcastles Pro free

• A community publishing videos alongside you to give you accountability and group feedback

Foundational content skills tend to lock in around reps 30-40, but most people quit right before it starts working (usually because every video still feels like a gamble).

In Short Form Launch, you make your next ten videos, with five live calls and a community posting alongside you.

The full 4-week roadmap is on the page if you want to read more.

We kick things off on Monday, October 26...reserve your spot here.

PS - We kickoff Monday, October 26, and everyone starts together...so doors close the night before, at 11:59pm ET. This may be the only time I do this live and will never offer it again at this price, so don’t delay!

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