I just launched something that will change social media forever

Today’s Tip: If you want to grow faster on social media, you can now use sandcastles.ai for idea research, viral outlier analysis, hooks, scripting and more.

In the content game, everyone is looking for an edge.

Today, I’m giving you one.

Introducing Sandcastles…the easiest way to grow faster on social media.

Here’s how Sandcastles works and why it’s so powerful

The easiest way to dominate on social media is to study what’s already working in your niche.

Topics, angles, hooks, formats — there are hidden patterns everywhere that tell you exactly what content to make.

Here’s the problem…

Most people don’t know how to find & analyze the top performing videos in their space.

When it comes to figuring out which videos outperformed, why they outperformed, and how to extract learnings/patterns, there is no easy process.

Until now.

Sandcastles makes it super easy to build a dynamic research process for finding and analyzing viral outliers.

First, you can build watchlists of the top performing channels in your space. Any channel on Instagram, TikTok or YouTube.

Then, you can find the most viral videos across that cohort…it’s basically a one-click shortcut to figuring out exactly what’s working in your niche.

So if I wanted the top performing videos, from the last 14 days, across the top 18 tech accounts in my niche, here they are…

For each video, you then can access the full transcript as well as detailed analysis on the hook, storytelling structure and style.

This gives you a much faster path to figuring out why that video outperformed and how to use those learnings in your own content.

From here, you can use the Sandcastles hook & scriptwriting tools to write your own scripts, or copy the analysis out into your favorite AI writing tools like ChatGPT or Claude.

Since launching, my team has been using Sandcastles 1-2 hours per day…it’s an absolute goldmine for idea research.

If you want to try Sandcastles for free:

Also, to make things easier for you, I’ve put together a collection of demos & tutorials: sandcastlesai.notion.site/tutorials

These walkthrough videos have everything you need to build a winning content engine.

Lots more to come!

PS - If you want more help improving your video ideas, you can check out my full breakdown on how to build an idea mining system (responsible for billions of views)