If you make content that gets zero leads, here's how to fix it

A few days ago, I got this DM from a business owner named Pat.

Right away, I could tell that his YouTube channel was completely broken.

Here’s the tl;dr:

• Pat runs a franchise brokerage business (helping people buy and sell franchises)

• The “good” news: He’s made 15 videos and drove 3M+ views!

• The bad news: He hasn’t driven a single qualified lead to his business 😳

This is a classic problem for business owners that don’t know how to structure their YouTube channel so that it actually turns views into leads & sales.

Pat has 3 core problems:

1. His videos were attracting the wrong viewer avatar - he was getting views, but they were the wrong views from the wrong people

2. He wasn’t accruing trust towards his offer - people were trusting Pat, but as a storyteller, not as a franchise expert

3. His Content Funnel was completely disconnected - Pat was severely underoptimizing his ramp from content to offer…there was almost no way a qualified buyer could make it to him even if they wanted to

It turns out, these are the same root problems for 95% of business owners when their content is not converting.

And the solve is to design a much tighter Idea, Packaging, and Positioning strategy to ensure the right people trust you for the right thing that maps to your offer.

If you make a lot of content, but you’re not getting leads…you have a structural problem that needs to be fixed ASAP.

This is why I built YouTube For Business Owners.

All I do, all day, is help business owners like Pat build content systems that actually drive leads.

If you want me to personally solve YouTube for you, join the Academy. It closes 2/6.

P.S. If you make content, but you’re not getting leads and sales, don’t waste any more effort until you solve this. Btw, here’s the full video/written analysis I did for Pat if you want to see how I work.