How to create a viral series on social media

The easiest way to grow faster on social media is by creating a viral series.

Series are amazing because they create connective tissue between videos and drive maximum bingeability.

This is how you turn 1 view into 10 within a single session.

If there was one shortcut for compounding trust faster via content, it’s bingeability.

Here’s the easiest framework for building a viral series (with resources linked below):

• Step 1: Choose a series type that actually works for your niche. There are 6 main series types that outperform. In the Collections tab in Sandcastles, we have 54 of the top series examples curated across these 6 categories. If you’re not a Sandcastles user, click the Case Study one below and you can sign up free to get access

  • Case Study (see curated examples)

  • Docuseries

  • Numbered Countdown

  • Progress Journey

  • Recurring Segment

  • Skit Universe
    
    

• Step 2: Choose a matching story structure for your series episodes. I built out templates for every type of series episode you’d want to make. You can get the 9-page doc here.
  
  

• Step 3: Pick a visual format. There are tons of different visual formats to choose from. We also have Sandcastles Collections built for the 22 different formats and 30 different editing styles. If you want to see examples of all of them, this is the best visual library in the world right now.

• Step 4: Build your series (film, edit, and post). The hard parts are steps 1-3, but once you have those nailed, replicating proven winners is the easiest way to produce it.

If you want to watch the original short-form video I made breaking this down, it’s here.

Keep going 🫡

PS – I also filmed a YouTube video where I broke down the core tenets behind creating a winning series. It’s a sneaky banger. You can watch it here