I'm sharing the full secret sauce

After 18 months of requests, I'm finally doing it…

Hosting a live workshop on video hooks.

Hooks are by far the most important piece in the short-form storytelling stack.

But most people do not have a repeatable system for generating winning hooks on demand.

This is the #1 reason why your videos have such inconsistent performance.

I've shared bits and pieces of my hook process on YouTube and in this newsletter, but I’ve never broken things down like I’m about to do in this session.

The full hook system. Start to finish. Live.

For the past two years, I've been reverse-engineering what makes people stop scrolling and keep watching.

I’ve used my both own experiments as well as analysis across top creators in every niche (both entertainment and education style content) to create a durable hooks formula that works in every situation.

And I've turned that process into a repeatable system that only takes me 5 minutes per video.

Once you learn and understand it, writing hooks for your videos will become automatic.

This is the secret sauce that led to me having a 50% viral hit rate (1B+ views across 400 videos).

In this live workshop, I'm breaking down the full hook system I use every single day:

• The psychology framework that makes hooks addictive

• My 5-minute creation process from scratch

• The research method I use to validate hooks before filming

• Tons of examples across several different niches (both winning & losing hooks)

• Live hook writing session with full breakdown

• Direct Q&A for your specific challenges

If you want to level up your videos, this will be the fastest way to do it.

Secure your spot here.

P.S. This is the first time I'm teaching this complete system live. Not sure when I'll do it again, so if you've been waiting for the full hooks deep-dive, this is it.