It's time to go all-in

The three most magical words in business are The Goldilocks Zone.

This is when market conditions change to create life changing asymmetric upside, but the rest of the world hasn’t yet taken advantage.

In 2008, when Apple put a GPS and Location Services into the iPhone, it created unique conditions to allow Uber to happen.

Before 2008, Uber wasn’t possible. After ~2013, starting it would have been too late.

The goal of an entrepreneur is to identify these Goldilocks Zone waves as early as possible, paddle out, and ride them as hard as humanly possible.

We are directly in the middle of two gigantic Goldilocks Zones right now…AI and organic distribution on any algorithmic feed (social media, YouTube, X, etc.).

When we collectively look back twenty years from now, we will all regret not going harder on the distribution side during this era (2021 - 2030)…when you could reach millions of people with a single free post with relative ease.

If you live in the content world, you might think this sounds crazy…

But I believe there is still MASSIVE room to run in almost every niche, especially if you have legitimate expertise.

We’re shifting from the copy/paste content era, to one where verifiable trust and proof is a prerequisite for winning.

Here are the types of people that could transform their lives with just 6-12 months of consistent effort making content:

• Anyone with 10+ years of verifiable proof/expertise in their industry

• Anyone with a dialed product, service, or offer that has extreme clarity on their customer avatar (but just need more of them)

• Anyone that has a quirky or unique background, skillset, or set of experiences

• Anyone that has extremely atypical or contrarian perspectives in their industry

• Anyone with top 1% results in their space

If you fit any or all of the criteria above, and you’re reading this, it’s time to go all-in.

Like all windows, this golden period of free distribution will not last forever.

And you’d be shocked at how easy it is to build momentum and crack content when you have one or multiple of these attributes going for you.

Making the decision to start creating content consistently ~3 years ago completely changed my life.

If you’re looking to change yours, don’t miss the window.

PS - If you meet one of the conditions above and you want to work with me 1:1 to finally solve social media, reply back with “Goldilocks”