How to create 30 days of content in 30 minutes

This is how to create 30 days of content in 30 minutes.

Whenever I get stuck with a content strategy that isn’t working, I always come back to this.

It’s called the 6×5 method.

6 Topics

The first step is to find winning topics in your niche.

There are two ways to do this:

• Vibes-driven: Brainstorm off the top of your head (less validated)

• Data-driven: Use data to tell you what is already working (more validated)

I’ll give you a quick process for doing it both ways.

Start by writing your niche in the center of the page.

If you’re brainstorming, set a timer for 10 minutes and make a list of all the subtopics in your niche that you can think of.

Your goal is to narrow the list down to the top 6 subtopics where you think your core customer or ideal viewer have the most questions/pain points.

If you’re using data, go to Sandcastles, and run the exact process I walkthrough in this video (from 7:19 - 11:31) and then using this Claude skill.

This will allow you to deep analyze the top performing video from your channel (and/or competitors), and then use Claude to deep analyze the topics and bucket them into the top performing categories. Fully data-driven ideation.

Either way, you’re going to pick the top 6 and then write them on your paper like this.

A few examples:

• Niche: dentistry. Subtopics: brushing, flossing, cavities, veneers, mouth guards, gums

• Niche: marketing. Subtopics: Instagram, YouTube, Facebook ads, email marketing, landing page funnels, AEO

• Niche: fitness. Subtopics: macros, meal prep, strength training, cardio, flexibility, equipment

You ideally want to come up with subtopics where you have some unique perspective to share.

5 Formats

Next, we need formats. 

There are 22 different short-form video formats that work best on social media: breakdowns, case studies, tutorials, Q&A, you get the picture…

If you’re on Sandcastles, you can access the Collections tab that has a bunch of top examples for each of the 22 categories. All users can access all 105 Collections we’ve curated, including the 22 for Formats.

You're going to pick 5 formats that you want to try over the next month. 

• If you want to do this simple (beginner level): pick the ones that look the easiest to make or that you've liked making in the past. 

• If you want to do this smart (intermediate & advanced): pick the same formats your competitors have already had success with (will also be broken down in the report if you run the Sandcastles <> Claude workflow from step 1)

30 Posting Days

Last step, you're going to make a grid like this and schedule out your content calendar. On one side put the 6 topics, on the other, put the 5 formats. 

Each box in the grid is that Topic x Format.

Now you have a unique topic/format combination already chosen for you, so that you don’t have to guess what you’re making that day.

This is how you build a content system to avoid analysis paralysis and churn out more volume. 

Here are a couple other versions of this 6×5 framework if you prefer video or images.

It’s simple, but extremely effective if you stick to this.

Keep going 🫡

PS - If you’re ready to take social media seriously and want me to personally help you scale your personal brand in 2026, reply back with “Launch”